Strategy Projects
Developing a Solid Campaign Strategy
ADV 345J – Media Foundations
Role: Lead of Strategy | Co-Researcher | Co-Copywriter
Through this project, we pitched a comprehensive campaign to expand Whole Earth Provisions Co. to the Portland, OR market. I was particularly in charge of researching for the right target market and strategizing Flight 2 focused on incentivizing our target market.
Class Rank: Within the Top 5 pitches.
ADV 370J – Integrated Communication Management
Role: "Change Seeker" | Co-Strategist | Co-Copywriter
Through this project, we pitched a comprehensive campaign to expand Bloom Communications to the Dallas, Houston, and Pacific Northwest markets. I was particularly in charge of coming up with the consultation tactic for the B10om plan, and strategizing the Seattle, WA and Boise, ID expansion methods.
Class Rank: Within the Top 3 pitches.