Strategy Projects

Developing a Solid Campaign Strategy

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Team & Roles
Team & Roles

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Call To Action
Call To Action

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1/5

ADV 345J – Media Foundations

Role: Lead of Strategy | Co-Researcher | Co-Copywriter

Through this project, we pitched a comprehensive campaign to expand Whole Earth Provisions Co. to the Eugene, OR market. I was particularly in charge of researching for the right target market and strategizing Flight 2 focused on incentivizing our target market.

Class Rank: Within the Top 5 pitches.

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Title Slide

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Meet the Team
Meet the Team

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Boise, ID Expansion
Boise, ID Expansion

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1/7

ADV 370J – Integrated Communication Management

Role: "Change Seeker" | Co-Strategist | Co-Copywriter

Through this project, we pitched a comprehensive campaign to expand Bloom Communications to the Dallas, Houston, and Pacific Northwest markets. I was particularly in charge of coming up with the consultation tactic for the B10om plan, and strategizing the Seattle, WA and Boise, ID expansion methods.

Class Rank: Within the Top 3 pitches.