Creative Projects

Creative Directing, Art Directing, and Copywriting

Client: RTF 303C

Description: Introduction to Media and Entertainment Industries

Independent Project

 

This project consisted of making a video giving an update on news surrounding any media company. I chose Warner Media, which is why the format of this video is an homage to Last Week Tonight, a show they own after acquiring HBO.

Client: RTF 303C

Description: Introduction to Media and Entertainment Industries

Independent Project

 

The purpose of this project was to create a new and unique media company based on research and properly position it in the market, concluding with a ready-for-Shark Tank pitch.

Nightcore
Nightcore

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Can Mock-Ups
Can Mock-Ups

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Store Garage Door Mock-Up
Store Garage Door Mock-Up

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Nightcore
Nightcore

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Client: ADV 318J

Description: Introduction to Advertising & Integrated Brand Communication

Independent Project

The purpose of this project was to create the brand name, packaging, and promotion material for a new energy drink and properly position it in the market after conducting a comparative evaluation of other products in this category.

Tide Puts The Fresh In Freshmen
Tide Puts The Fresh In Freshmen

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Organizing Idea
Organizing Idea

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Need a Ride? It's on Tide!
Need a Ride? It's on Tide!

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Tide Puts The Fresh In Freshmen
Tide Puts The Fresh In Freshmen

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Client: ADV 325

Description: Introduction to Advertising Creativity

My Role: Copywriter

The purpose of this project was to develop a creative brief for a new campaign connecting Tide to college freshmen. As the copywriter I came up with the copy for the organizing idea, hashtags, and other sub-campaigns.

Client: Chatter

Description: A free discussion-board tool for students to communicate with the class, Instructors and TAs through free-form threaded discussions.

My Role: Art Director

 

The purpose of this logo is to visually represent the essence of the college experience in a way that also connects to the app's chosen name: Chatter.

Client: UT Student Success Tool

Description: A reporting and messaging tool for instructors and TAs to connect with inactive students therefore preventing students falling behind.

My Role: Art Director

The purpose of this logo is to visually represent a balance between the purpose of the app and the UT spirit.

Fall 2021STA Poster
Fall 2021STA Poster

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Fall 2021 STA Poster: Space Edition
Fall 2021 STA Poster: Space Edition

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Fall 2021STA Poster
Fall 2021STA Poster

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Client: Internal LAITS Team

My Role: Art Director

These are original poster designs that I developed when assigned to create the official Fall 2021 STA Roster Poster. The first image depicts the version corresponding to the approved final theme, the other is a draft based on a discarded theme.

Fairy Forest Cafe Logo
Fairy Forest Cafe Logo

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Cubism-Style Museum Backdrop
Cubism-Style Museum Backdrop

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Pixel Art Penguin
Pixel Art Penguin

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Fairy Forest Cafe Logo
Fairy Forest Cafe Logo

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Client: Internal LAITS STA Team​​

My Role: Art Director

 

These are art pieces of my own creation that I was tasked to do in order to demonstrate tool usage proficiency and/or comprehension of the prompt's underlying topic.

Strip Image - Digital Backdrop
Strip Image - Digital Backdrop

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Word Cloud - Digital Background
Word Cloud - Digital Background

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Strip Image - Digital Backdrop
Strip Image - Digital Backdrop

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Kahoot Icon
Kahoot Icon

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Demonstration Icon
Demonstration Icon

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Alumni Interview Icon
Alumni Interview Icon

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Kahoot Icon
Kahoot Icon

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Digital Backdrops

These are some backdrops I designed following through with the direction I received for image type, use of color, transparency, and concept design.

Iconography

I created these icons when tasked to come up with visual representations of those themes. Though the design is my original work, I had to follow a specific art style.

ARTH3800 - DesignMenu
ARTH3800 - DesignMenu

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ANT301 - DesignMenu
ANT301 - DesignMenu

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GRG401C - Design-Menu
GRG401C - Design-Menu

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ARTH3800 - DesignMenu
ARTH3800 - DesignMenu

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Design Menus

These design menus are made up of components I put together for various online courses at the University of Texas. As you can see, there is a basic structure to follow when creating graphics like this. However, I did have wiggle room to come up with the color palettes and imagery.

Article Spread - Page 1
Article Spread - Page 1

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Article Spread - Page 2
Article Spread - Page 2

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Article Spread - Page 1
Article Spread - Page 1

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InDesign Spread

This is a brief example of a magazine-like spread I put together through Adobe's InDesign. Though I did have a required number of images and pull quotes to include, the format, image placement, typography and color scheme were choices I got to make myself.

Strategic

Projects

Developing a Solid Campaign Strategy

Web Services Page
Web Services Page

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Color Theory Training
Color Theory Training

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Project Summaries Guide
Project Summaries Guide

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Web Services Page
Web Services Page

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Banners

These are banners I designed out of my own vision. Though some of the icons were provided to me, the use of colors, fonts, and overall layout were executed by me.

Title Slide
Title Slide

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Team & Roles
Team & Roles

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Call To Action
Call To Action

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Title Slide
Title Slide

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ADV 345J – Media Foundations

Role: Lead of Strategy | Co-Researcher | Co-Copywriter

Through this project, we pitched a comprehensive campaign to expand Whole Earth Provisions Co. to the Portland, OR market. I was particularly in charge of researching for the right target market and strategizing Flight 2 focused on incentivizing our target market.

Class Rank: Within the Top 5 pitches.

Title Slide
Title Slide

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Meet the Team
Meet the Team

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Boise, ID Expansion
Boise, ID Expansion

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Title Slide
Title Slide

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ADV 370J – Integrated Communication Management

Role: "Change Seeker" | Co-Strategist | Co-Copywriter

Through this project, we pitched a comprehensive campaign to expand Bloom Communications to the Dallas, Houston, and Pacific Northwest markets. I was particularly in charge of coming up with the consultation tactic for the B10om plan, and strategizing the Seattle, WA and Boise, ID expansion methods.

Class Rank: Within the Top 3 pitches.

Production Project

Developing The Production Plan for a TV Series Pilot

RTF 367K – Producing Film & TV

In this class I learned about the function and duties of a film/TV producer and the overall "life cycle" of a movie or show: development, financing, pre-production, production, post-production, marketing and distribution. Then I was able to take that knowledge and apply it to an original project of my own. The following are a video where I explain the synopsis of this project, and a teaser of final production plan I developed.

CVN-Sidewalk-Poster-Mockup.jpg